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An exclusive evening for Melbourne cafe owners

Grow your customer base in one evening

Join other Melbourne café owners for a free, by-application strategy night with Allan Dib, founder of Lean Marketing and author of The 1-Page Marketing Plan, a book that has been translated into 40+ languages and has sold over a million copies worldwide

Hosted by the Rosso Group, this is an intimate night for hospitality operators who care about better coffee, stronger customer loyalty and sharper business thinking.

Rosso Coffee
Lean Marketing

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Hospitality Owners Networking & Strategy Night Featuring Allan Dib

Date:

📅 Tue 30, Jun

⏱️ 6:00 pm

Price: Free - By Application
Location: Rosso Coffee Experience

Request an Invitation

Hospitality Owners Networking & Strategy Night Featuring Allan Dib

Join us for actionable marketing strategies, industry networking, and the exclusive tasting of our new cold brew.

Running a successful cafe takes more than just pouring a great cup of coffee. It requires a predictable system for bringing in new customers and keeping them coming back.

That's why Rosso Coffee is hosting our inaugural Hospitality Owners Networking & Strategy Night — bringing together Melbourne's best cafe owners for an exclusive, high-value evening focused entirely on marketing and operations.

We're thrilled to announce that our keynote speaker is Allan Dib, CEO of Lean Marketing and author of the global bestseller, The 1-Page Marketing Plan.

Stop guessing about your marketing. Start implementing a proven framework for growth.

What You'll Get

  • Actionable Strategy — A live breakdown of the 1-Page Marketing Plan, tailored for cafe and hospitality growth by Allan Dib.
  • A Free Book — Every attendee walks away with a complimentary physical copy of The 1-Page Marketing Plan.
  • Exclusive Tasting — Be the first to taste our new cold brew before it hits the wider market.
  • High-Level Networking — Connect with other driven cafe owners, share operational wins, and build your industry network.

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six reasons to sign up and stop losing customers

1. Stop guessing what brings customers back
 Most café marketing gets squeezed in around service, staffing and the next supplier call. Allan will help simplify the thinking so you can approach growth with more structure.

2. Turn scattered marketing into a clearer plan
 Posting when you remember is not a strategy. You’ll learn how to think about customer attraction, retention and repeat visits in a way that fits real café life.

3. Meet operators dealing with the same pressure
 Melbourne hospitality is full of brilliant venues, but running one can still feel oddly lonely. This night puts you in the room with café owners who understand margins, staff, standards and the constant push to stay memorable.

4. Taste Rosso’s new cold brew before the wider market
 A little first-sip moment. You’ll get an exclusive tasting of Rosso’s new cold brew and see how product experiences can create talkability inside a venue.

5. Take home a proven marketing resource
 Every attendee receives a complimentary physical copy of The 1-Page Marketing Plan. Keep it at the venue, mark it up, use it with your team.

6. Get a feel for the Rosso hospitality community Rosso works closely with cafés, so nights like this are part of the bigger picture: bringing good operators together around coffee, ideas and better service. Nothing heavy. Just useful.